The Roswell/Alpharetta retail submarket continues to outperform nearly every other market in Metro Atlanta — and it’s showing no signs of slowing down.
Over the past 12 months, the corridor absorbed nearly 190,000 square feet of retail space, almost double its five-year average, while vacancy compressed to just 4.6%. Asking rents have now reached an all-time high of $30/SF NNN, roughly 25% above the Atlanta metro average of $24/SF NNN — reinforcing its position as one of the most desirable retail investment markets in the Southeast.
Leasing demand is led by experiential and family-focused brands, including:
Big Blue Swim School – 13,700 SF on Holcomb Bridge Road
Fitness concepts
Specialty food operators
Boutique services
Foot-traffic-oriented tenants continue to prioritize high-income, lifestyle-driven suburbs like Roswell and Alpharetta — particularly at neighborhood and mixed-use centers close to dense residential communities.
Over the past 12 months, sales volume totaled $215 million across 780,000 SF, right in line with the five-year average. However, with just 54,600 SF currently under construction, new supply remains extremely limited — further supporting long-term rent growth.
6.0% – 6.5% | Grocery-anchored & medical-anchored neighborhood centers
6.8%+ | Older malls and larger big-box retail impacted by repositioning or e-commerce risk
Values are now surpassing historic highs, and many owners are taking advantage of compressed cap rates and strong buyer demand ahead of the next development cycle.
Now may be one of the strongest windows in years to evaluate value, refinance, or explore disposition — especially for well-located neighborhood centers with essential service tenants.
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For a confidential, data-driven valuation or strategic hold/sell analysis, contact me directly at 404-876-1640 x 161.
Shadia Jaraysi
V.P. The Retail Group
(404)‐876‐1640 x 161
Shadia@BullRealty.com