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       Bull Realty’s marketing exposure has become increasingly popular with sellers and lenders to increase asset value in this cycle. This is accomplished by adjusting supply and demand to the sellers’ benefit by presenting your property to a larger pool of buyers than traditional marketing. This increased local, national and international exposure creates more demand in less time - perfect in this cycle to maximize value for commercial properties.

      As you would expect with a large successful commercial real estate firm, Bull Realty has extensive databases and relationships to present properties directly to appropriate users, institutional and private equity investors. We excel at traditional marketing of this sort, but Bull Realty’s marketing is so much more powerful and popular in this cycle because we don't stop there.

      Bull Realty utilizes a combination of cutting edge high-exposure marketing powered by full co-operation and compensation to the entire brokerage community! Rather than relying on one broker's database and relationships, demand is increased by utilizing thousands of brokers’ databases and relationships.

      This extensive marketing exposure combined with full co-operation compresses marketing time while maximizing asset value. It's about supply and demand. Bull's proactive marketing to the entire marketplace including compensation with all agents and brokers creates a larger pool of buyers and creates more demand. 

      For example, Bull Realty, in association with an Arizona licensee, marketed and sold Merrill Ranch, a 5,690-acre mixed-use development site outside Phoenix. The property was initially foreclosed by a consortium of 62 banks and the FDIC in February 2009. After offers from national brokerages with Arizona offices were deemed unacceptable, Bull Realty was chosen to market the property.

With more than 60 banks participating, the FDIC arranged a special meeting to update the participating banks. During this meeting Bull Realty presented their marketing platform to the banks. In the July 2009 meeting, the lead bank's CEO, Chris Maddox of Peoples Bank, was asked by some of the participating banks why Bull Realty in Atlanta was chosen to market the Arizona property. Maddox stated that the property needed better market exposure than the national firms would provide.

In the first two months of the assignment, Bull Realty produced 12 all-cash offers from buyers all over North America. After the initial marketing blitz, additional offers were optimized by offering the project in multiple tracts. The property ultimately sold in two tracts to two separate buyers. The first tract of 1,182 acres closed in December 2009 and the remaining 4,508 acres was closed in March 2010. The county records indicate the lenders' bid at foreclosure was $29 million. The total sales price achieved by Bull Realty was just over $36 million, $7 million over the foreclosed price.

It really is about supply and demand. Supply can’t be controlled; however, demand can be increased.

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Bull Realty markets property for 74 banks. Put the power of Bull Realty marketing to work for you! Call 404-876-1640 x101.

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